This 11th Morning of Gironde Tourisme opened by Karine Desmoulin, president of Gironde Tourisme, brought together more than a hundred participants around the different approaches to communication.

The replay is available here.

Morning program

➧ 9am: Opening of the morning by Karine Desmoulin, President of Gironde Tourisme, departmental councillor. Discussions and debates moderated by Dominique Bourdot

➧ 9:15 am: Introduction by Rodolphe Christin, doctor in sociology, writer, essayist.

Rodolphe Christin works for an associative group of the social and solidarity economy. He also pursues research on tourism, travel and the relationship to the environment. Co-curator of the exhibition Should I travel to be happy?, under the aegis of the EDF Foundation, in partnership with MACVAL. He is the author of numerous books, including “Le manuel de l’antitourisme”, “Real life is here, travel again? ”, “L'usure du monde” and co-author of the exhibition catalog “Should we travel to be happy? ”

➧ 10:15 a.m.: Small briefs
● The role of communication in “Traveling better” Maria de Vos, director of the Grand site of the Dune du Pilat
● Eco what? Alain Gross, founder and managing director of the Aggelos ecosphere
● What is responsible media? Press relations at the heart of the reactor Mathilde Beau, press relations and influence consultant and Marie Hautdecoeur, press officer, Initiale press relations agency.

➧ 11:00 a.m.: Surprise interview, led by the team from the Communication – promotion – press division of Gironde Tourisme

➧ 11:15 a.m.: Small briefs
● Recycling and resource center for events: mu-tu-a-li-sons! Brice Perrochon, co-founder and director of the event communication agency Kulte
● CSR, guarantee of ethical and responsible communication? Bénédicte Delu de Cal, coach and CSR consultant, secretary of the APACOM association (Association of communication professionals in New Aquitaine)

➧ 11 a.m.: Questions, debate

➧ 12 p.m.: Conclusion of the morning by Jean-Luc Gleyze, president of the Gironde Departmental Council

➧ Lunch cocktail